Lucy Gaffney of Boxer DTT, points out rightly of the need for a switchover board similar to Digital UK, to coherantly educate the public about DTT. Boxer and Irish TV broadcasters RTÉ, TV3, TG4 should play a leading role in it, and as my dissertation suggested include the UK ‘Digital Al’ mascot in its strategy as a way to encourage switchover. I would see for capacity reasons a 6 month DTT switchon, ATT switch-off window as the way to maximise capacity and encourage quick uptake and switchover. 6 months is sufficient notice for most customers, high impact, and cost effective for broadcasters. A national TV campaign and local roadshow should suffice. As such it will educate other regions and enable migration easier because of regionally basing the switchover on the ground. See Lucy’s apparent comments on the need for a switchover champion and board: http://www.advanced-television.com/2008/sep22_sep26.htm#m7
Initially to hobbyists there was disappointment when Onevision didn’t win the DTT bid. But as time goes by there are reasons why Boxer may be the best choice for the Irish consumer.Boxer can offer flexible subscription options, FTA channels (via Freesat UK) & FTA DTT and national local radio via DTT (for the 1st time).
Firstly, Boxer is an experienced DTT player in Sweden. One can argue the whys, but it is a success there. Experience is what Irish DTT needs.
Also Easy TV, could have simply just enabled a duopoly to continue. RTÉ’s involvement was not the problem but Liberty’s as UPC’s parent. As such, DTT could have been a future strategy for Liberty going foward as it prepared to exit cable TV transforming to an IPTV and Telecoms company.
Squaring off 2 companies owned partly by the same parent would not have been the best for Irish DTT as real competition may have been blunted by cosy duopoly.
Onevision was compelling for its value for money offering and UK experience. But Onevision only had UK experience . However Boxer had Irish experience via Communicorp, Swedish experience and new entrant status on its side.
Should Boxer form an alliance with Freesat UK for combo boxes, it may become a serious player together with DVB-T usb stick subscriptions and could very well compete very strongly with Sky on price. It could devastate UPC with its FTA offering.
I would predict a Liberty Global buy out of Boxer and Communicrop and an exit out of cable TV in favour of IPTV and telecoms for Liberty to rescue itself if that emerges. Freesat UK, could really become a problem for Sky if such an alliance is formed. For the Irish consumer, lets hope such an alliance occurs so that the consumer gets real value from Sky and Boxer. It appears UPC, your days are numbered! You fought a good fight. But I think your parent may need to cut you loose in a few years.
Boxer if successful with regulator at end of month may start boxing strongly! Go, go, go Boxer!
For those of you who can’t wait see: http://www.satworld.ie/index.php?act=viewProd&productId=49 also Peats, Rathmines and Gallagher TV in on Southside of Dublin.